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Digital Content Specialist

Brisbane, Australia On-site Full time

Brisbane | $100,000 base + super

Great at creating video content? Here's your chance to own the ideas, the camera and the creative direction.

If you're someone who sees a great content opportunity and immediately starts thinking about how you'd shoot it, edit it and bring it to life, this could be the role for you.

An established consumer brand is looking for a Digital Content Specialist to take ownership of its creative content, with a particular focus on short-form video and social storytelling.

You'll inherit a strong creative foundation, with the freedom to introduce fresh ideas and build on what's already working.

One day you might be directing a polished campaign shoot alongside a professional production crew. The next, you'll be capturing and editing an engaging social video on your iPhone.

It's a rare mix of hands-on creativity, strategic input and production resources, without having to hand over your best ideas for someone else to execute.

What you'll do

  • Develop creative concepts and produce engaging short-form videos for Instagram, TikTok, YouTube and other digital channels.

  • Shoot, edit and direct content yourself, from spontaneous social videos through to more polished brand campaigns.

  • Plan and coordinate production shoots, working alongside videographers, photographers and external creative partners.

  • Shape the content strategy, bringing fresh ideas and creative thinking to campaigns, product launches and ongoing social content.

  • Collaborate with the Paid Media Specialist to create content that works across both organic and paid channels.

  • Support influencer and creator partnerships, helping bring additional creative ideas to life.

  • Monitor content performance and use insights to understand what resonates with audiences.

What you'll bring

Above all, we're looking for someone who knows how to turn a creative idea into great content.

You'll ideally have:

  • Around 3+ years' experience in digital content creation, video production or social-first content roles.

  • Strong hands-on filming and editing skills, whether using professional equipment or a smartphone.

  • A portfolio demonstrating engaging short-form video content you've personally created.

  • Experience with editing tools such as Premiere Pro, CapCut, DaVinci Resolve or similar.

  • A strong understanding of social platforms, content trends and what makes audiences stop scrolling.

  • The confidence to develop ideas, manage shoots and collaborate with different creative stakeholders.

Experience in retail, FMCG, fashion, lifestyle or premium consumer brands would be advantageous, but isn't essential.

You don't need to be an expert in influencer marketing or advanced analytics. If you're a strong creative with excellent production skills, those are areas you can continue developing.

Why join?

  • Own the creative: Have genuine influence over the ideas, direction and execution of content, rather than simply managing external agencies.

  • The best of both worlds: Enjoy the variety of professional production shoots alongside spontaneous, social-first video creation.

  • Build on something good: Step into an established role with a strong creative foundation and clear expectations of success.

  • Creative support: Work alongside an experienced marketing team and a dedicated Paid Media Specialist who can help get your content in front of the right audiences.

  • Make your mark: Develop your portfolio across a diverse mix of campaigns, formats and creative projects.

Interested?

If you love creating content and want a role where your creative ideas and production skills are genuinely valued, we'd love to hear from you.

Please apply with your CV and examples of video content you've personally produced.

For a confidential discussion, contact Libby Kidd at Gybe Consulting on 0401 784 670 or [email protected].