TerryWhite Chemmart has just launched a new ecommerce operation, and online is a key growth priority for the business. This maternity leave contract puts you at the centre of the digital marketing program, running campaigns across web, app, CRM and paid media and helping grow online sales alongside the Digital Commerce Lead. You'll start in early December with a few weeks of handover.
Where you'll make the difference
Keep TWC's digital campaigns well planned and performing across web, app, CRM, email and paid media
Lift online traffic, conversion, and customer acquisition and retention as ecommerce scales
Help deliver a sharp ecommerce trading rhythm, with promotions and merchandising that move the numbers
Keep campaigns, ecommerce and agency activity joined up
Leave your two specialists more capable and confident than you found them
What you'll do
Lead digital marketing across paid media, SEO, CRM, email and app
Run TWC's broader (non ecommerce) digital campaigns
Work with the Digital Commerce Lead to deliver the ecommerce trading calendar, promotions and digital merchandising
Drive online traffic, conversion and customer growth
Work through internal teams, developers and external agencies to get activity live
Turn GA4 and performance data into marketing and trading recommendations
Lead and develop a Digital Marketing Specialist and an eCommerce Specialist
Guide your team on ecommerce for a second brand on Shopify
What you need
You've run digital marketing across paid media, SEO, CRM and email, and can show the results
You've worked in ecommerce and understand what moves online sales: trading, promotions, merchandising and conversion
You're confident in analytics (GA4) and back your calls with data
You can lead and develop a small team
You know how to get things done through others in a bigger business, by briefing, aligning and influencing, rather than owning every lever yourself
You're comfortable with both strategy and execution, and happy to roll up your sleeves
Nice to have (bonus, not required)
Shopify experience
App marketing experience
Pharmacy, health or omnichannel retail background
Research shows strong candidates often hold back unless they tick every box. Please don't. If you meet most of the must-haves, we'd love to hear from you.
Who you'll work with
You'll report to the Digital Commerce Lead, partner with them closely on ecommerce direction, and lead a small, capable digital team who'll welcome someone with energy and presence. Day to day you'll also work with brand, designers, developers and external agencies. A heads up: this is a big retail business, so getting things live takes planning and stakeholder buy-in. If you like driving outcomes through others, you'll be right at home.
Why join us
Join at a pivotal point: a new custom-built ecommerce operation, a major development project underway and multi-brand capability on the way
Online is a key growth priority across a network of 600+ stores, so the role gets real focus from the business
The digital function is expected to evolve as ecommerce grows. We can't promise what's next, but strong performers will be well placed
Hybrid working, with 2 days a week in Milton
How we hire
Pre-screen interview with Gybe Consulting
In-person interview with the Hiring Manager
Second-stage interview with the Hiring Manager and Department Head
Reference checks
Offer
We welcome applicants from all backgrounds, and if you need an adjustment to take part, just ask.
About TerryWhite Chemmart
TerryWhite Chemmart is one of Australia's best-known pharmacy networks, with 600+ stores focused on community health and wellbeing. It's now investing heavily in ecommerce as a major growth area.
Apply now or reach out directly to Michael Johns at Gybe Consulting for a confidential chat. 0406 210 924 | [email protected]