AI in Marketing: The Real Impact
16 Apr 2026 · 2 min read · Gybe Consulting
Where is AI actually taking marketing roles, teams and skills?
We are hearing a lot of noise in the market but not a lot of clarity.
Some teams are investing heavily. Others are still uncovering where it fits.
And on the talent side, expectations are shifting quickly.
In light of the questions being asked at large, we’re gathering a snapshot across Brisbane to understand what’s really happening:
- Where AI is being used today
- How teams are evolving
- What skills are starting to matter more
We will share the results with the market, so both marketers and businesses have another perspective of where things are heading.
We have compiled two surveys to gather insights :
- Candidate perspective (skills, career impact)
- Organisation perspective (team structure, hiring and priorities)
Each take under 3 minutes to complete.
All responses are anonymous and reported in aggregate. Insights will be analysed using AI and may be shared in a de-identified format.
If you manage or hire people, it’s particularly valuable to complete both questionnaires. This will help build understanding around the potential gap between what marketers and organisations think about AI.
This is where things get interesting....
Hiring, or thinking about your next move?
This is exactly the sort of thing we help with every day. A straight-talking conversation is the best place to start.